I'm truly amazed that we've already completed our fourth annual Summer School of Marketing Month, and what a huge success it's been! We understand the daily stresses advisers face in the current climate, especially when it comes to generating new business leads. That's why we created a four-week rapid-fire tour around marketing, packed with practical ways to improve your website, social media, and other customer touchpoints. Throughout the month, the Paradigm marketing team unveiled a wealth of valuable content designed to help you build your marketing from the ground up. We dived into some of the hottest topics in the industry, from exploring the incredible power of AI in marketing to mastering social media. We also showed you how to leverage free marketing tools and how to maximise your website’s potential to turn it into a lead-generating machine. We know how busy you are, so we've been serving up all this fantastic content in easily digestible formats. We provided insightful articles, engaging videos, and visually striking infographics, ensuring there was something perfectly suited for every business and every learning style. Our goal was to make this valuable information accessible and easy to implement, so you can start seeing results right away. This year's Summer School of Marketing was all about going back to basics and giving you the foundation you need to transform your marketing efforts. We’ve been thrilled by the feedback and the engagement we’ve seen, and it’s been incredibly rewarding to know that we’ve been able to help advisers navigate the complexities of modern marketing. If you missed it through August, or want to revisit some of the content, don't worry—it’s not too late to catch up! All the resources are available for you to explore at your own pace. You can dive into the articles, watch the videos, and download the infographics whenever it’s convenient for you. We believe that effective marketing is key to long-term success, and we're committed to providing you with the tools and knowledge you need to thrive. Are you ready to transform your marketing? Catch up with our Summer School of Marketing content and build your marketing from the ground up! Summer School of Marketing: A Resounding Success! 12 MORTGAGE NEWSLETTER Aimee Carnwath Senior Marketing Coordinator
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