Alright, let's talk tech. AI isn't some futuristic idea anymore; it's here, and it’s shaking up the mortgage market big time. Whether it's zipping up your paperwork or giving clients a better experience, firms that are savvy about technology are the ones that are saving time and, frankly, making more money. Here at Paradigm, we recognised that things are moving incredibly fast—like, what used to take ten years of progress is happening in one! That’s why we’ve launched a major initiative to help our members get ahead of the curve. Phase 1: Taking the Temperature (The Survey) First things first: we needed to know where everyone was at. We know that when people hear about AI, they often think about job losses or massive changes. But AI is already playing a role in the mortgage world—from automating admin to helping with risk checks. We put together a straightforward survey to grab a snapshot of how our members are using AI, what benefits they’re seeing, and what's holding them back. Your insights were crucial, helping us paint a clear picture of AI adoption within the brokering profession. Want to see what we found out? Phase 2: Introducing Your AI Playbook (The Scorecard) More and more potential clients are actually using Artificial Intelligence (think ChatGPT) to help them pick a mortgage adviser. They might ask for suggestions or use it to research you. Either way, your business needs to be shouting out the right signals that both people and robots can understand. That’s why we’ve teamed up with The Yardstick Agency to create a brand-new, completely free tool: The AI Readiness Scorecard. Exclusive to Paradigm members, this scorecard is your quick five-minute audit. It cuts through the noise and tells you honestly: is your marketing ready for the world of LLMs, and are you using technology as efficiently as you could be? Once you finish, you’ll get personalised results and recommendations straight to your inbox, revealing: • Marketing Mojo: Is your marketing actually optimised for AI? • Tech Tidy-Up: How efficient is your business’s overall tech use? • Growth Spots: Where you're smashing it, and where you need a bit of a push for future success. Get In It to Win It! The firms that jump on this now are going to have a massive leg up on the competition when it comes to being seen, being efficient, and delivering a stellar client experience. And it all starts with knowing exactly where you stand right now. Today is the worst AI will ever be—it only gets better from here! Make sure your business is ready for what's next. Paradigm's Mission to Get Advisers AI-Fit! 18 MORTGAGE NEWSLETTER Aimee Carnwath Senior Marketing Coordinator
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