Have you ever stopped to think about what it means to “walk a mile in someone else’s shoes?” This phrase pops up in conversations, but do we grasp the depth of its message? It’s more than just a suggestion to consider someone else’s life. It’s about empathy, understanding, and stepping into another person’s world. However, do we think about the financial and emotional pressures during a client’s time of need? Like me, if you work within the Protection industry you will speak about the different products available to meet customers’ needs on a regular basis. How do we react when we hear about someone who is off work due to illness and as a result has lost their monthly income? Our initial reaction will often be…I hope they have Income Protection in place. Replacing most of their lost Income is undoubtably the key area of need. Walking in someone’s shoes At the start I mentioned putting yourself in someone else’s shoes. Let’s look at an example, based on one of our Income Protection claims we had at LV=. You work full-time, you’re married and have one daughter. Out of the blue you suffer a stroke and are left with limited movement in your arms and your speech has been badly impacted. The good news is you have Income Protection, however that won’t provide any monthly benefit until the 3-month deferred period has run its course. In these 3 months your husband needs to go back to work as the household can’t afford for him to be off work to look after you. The thought of receiving your IP benefit at some point soon is 100% better than not. However, all you want is life to get back to normal, or as close to it as possible. What if your IP plan gave you access Carl Heard National Account Manager, LV= 14 AUTUMN PROTECT NEWSLETTER Walking a mile in your client’s shoes
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