15 SPRING PROTECT NEWSLETTER organically in your conversations when talking protection, but expanding the scope of what we typically define as a dependent can get your clients to consider who their income supports. Responses from our survey included children, grown up children, stepchildren, parents, and even housemates. Consider asking clients: Who does your income support? This opens the discussion for what the impact would be for them. “It won’t happen to me.” We asked workers what they consider their chances of suffering a serious illness, being off work for 2 months or more due to illness or injury or passing away within the next ten years. Nearly half of the working population don’t believe that any of the listed events will happen in the next decade. We also saw that people were slightly less likely to consider themselves to be at risk of being off work due to illness or injury compared to suffering a serious illness. The LV= Risk Reality Calculator, is a great tool that puts into perspective the individual protection risks your client faces before retirement. When it comes to overcoming objections or other protection sales skills, we’re here to support you. Our latest Reaching Resilience report presents protection insights to help power more impactful conversations with your clients. Unless stated otherwise, the data used in this report comes from a survey of 2,720 nationally representative UK workers conducted for LV= by Opinium between 15 – 25 October 2024.
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