Mike Allison Director of Protection Protection Market Update 4 Welcome to the latest edition of the Paradigm Protect Newsletter. I have to kickstart this with a big "Thank You". Now that we have formally announced our results, I am pleased to announce another record year! We achieved further 15% growth in Annual Premium, in addition to the 23% the previous Year. The great news is that we attracted circa 100 new firms to Paradigm Protect which gives us a continued base for future growth and supports our assertion that we have the market leading proposition with our “no loaded premium” and “whole of Market” stances. I also include this month some highlights from the Swiss Re Annual Report on the Market in 2025. As the Sales level remain pretty flat across the board, I would find it interesting from your perspectives to compare it against your own growth and potentially use it as a benchmark in your Consumer Duty Plan. It isn’t always easy to satisfy the regulator in some aspects of what you are doing but benchmarking performance against the Market is a tangible measure of success. As ever, things don’t stand still in Protection World and we are seeing some positive moves by Providers to enhance propositions as well as seeing new entrants into our space. Two such forward-thinking Provider articles this quarter; one pointing to the opportunities that are emerging in the IHT space from Legal and General and the other on some research carried out by Zurich in relation to Mental Health. If you as Mortgage advisers have clients whose Wealth portfolios are elsewhere please don’t assume the discussions on IHT are being picked up. From your Fact Finding you will know those who have asset levels now that move them in to IHT space never mind before Pension Pots are added to the numbers next Year. We also shouldn’t forget Parental gifts for house purchase that are Potentially Exempt Transfers (PET’s) as soon as they are made you may want to at least outline risks and solutions via Gift Inter Vivos policies Zurich highlight that by 2030, almost one in three working-age adults (32%) in the UK may be living with a mental health condition. Since the last Newsletter, we have supported Mental Health Awareness Week. 2023 2024 2025 100 new firms added Consistent with a ‘Whole of Market’ stance Human Care Focus: Major Charity Mind used the week to highlight the importance of active listening, person-centered care, and reducing the stigma in local communities. Themes emerge from the 2025 data and analysis Selective, advice-led growth: Volumes declined modestly, but advised channels proved more resilient, with income protection driving activity. More tailored demand: Customers are increasingly structuring protection around specific budgets and priorities, supported by more flexible product design. Shifting product landscape: Income protection is becoming more central, alongside increased use of multiAnnual Premium +15% growth this year +23% previous year Theme of “Action” explores taking action for yourself, for someone else, and for all of us. HEADLINE Celebrating a record year! HEADLINE Core highlights of Mental Health Awareness Week. HEADLINE Take measurable steps to protect your wellbeing and challenge systemic mental health issues Wear it Green Day (14th May) Providing fundraising opportunities 2023 2024 2025 100 new firms added Consistent with a ‘Whole of Market’ stance Human Care Focus: Major Charity Mind used the week to highlight the importance of active listening, person-centered care, and reducing the stigma in local communities. Themes emerge from the 2025 data and analysis Selective, advice-led growth: Volumes declined modestly, but advised channels proved more Annual Premium +15% growth this year +23% previous year Theme of “Action” explores taking action for yourself, for someone else, and for all of us. HEADLINE Celebrating a record year! HEADLINE Core highlights of Mental Health Awareness Week. HEADLINE Take measurable steps to protect your wellbeing and challenge systemic mental health issues Wear it Green Day (14th May) Providing fundraising opportunities
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