By Bupa Marketing Team Putting health first. That’s something Bupa has done for over 75 years. But getting the care we need isn’t always simple. With increasing healthcare pressures and longer waiting times, more and more people are turning to private health insurance to help. The market has grown by a staggering £385m in a single year, with demand expected to keep rising throughout 2024. That makes now a better time than ever to go even further for your clients by rounding out your offering and selling health insurance. What can it offer to your clients? We know the demand for health insurance is rising. That means up and down the country, clients like yours are asking for it already. Not only are they likely to be open to conversations about it, but they might already be sold on how it helps them. It’s extra peace of mind in an unstable world. The knowledge that their hard-earned money is going towards something that helps them, both now and in the future. And for clients or prospects unaware of how it could help, there are plenty more upsides to discuss. Bupa insurance, for example, offers your clients: • Fast access to the care they need • Quick referrals and diagnoses • Their choice of consultants • Control over their cover • Access to breakthrough medicine and treatments, often before they’re widely available • Flexibility to choose when and where that treatment happens Who is health insurance for? It’s not just the appetite for health cover that’s changing — it’s our preconceptions about who is buying it. Because it isn’t only the highest earners or older generations. With growing conversations around wellbeing - both physical and mental - it should come as no surprise that people of all ages are realising the value of looking after their health. Bupa has a diverse range of health insurance customers, spanning from young professionals early in their careers to retirees that remain active and health conscious into their later years. For you, that opens up an untapped market of prospects looking for a helping hand with health. Selling health insurance helps your business too It’s important never to lose sight of what matters most — helping your clients. But that doesn’t mean you can’t benefit, too. In fact, according to Bupa, there are plenty of reasons selling health cover can help intermediaries in both the short and long term. - It can help you keep your best clients around. Their needs aren’t static, but they trust you and your judgement. Make Why now is the perfect time to sell health insurance 08 WINTER PROTECT NEWSLETTER
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